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Who has time to do the work today?
Who has time to do the work today? There has been a lot of news lately on how companies are really not hiring right now. A recent report talks about how a companies are hiring temp workers, but they...
View ArticleThe Number One Reason Companies Need to Blog About Their Products
The Number One Reason Companies Need to Blog About Their Products We write a lot of product blogs for our clients. No matter what size, shape, color, or price of the product, we’ve written several...
View ArticleAccuracy in Web Metrics is a Myth. Go for Real Time Analytics
Accuracy in Web Metrics is a Myth. Go for Real Time Analytics It’s online marketers’ dirty little secret: Web metrics are not very accurate. None of them. Surprised? You shouldn’t be. Users can block...
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Corporate Blogging’s Chief Purpose from Google’s Chief Blogger
Corporate Blogging’s Chief Purpose from Google’s Chief Blogger A couple weeks ago, Kipp Bodnar, HubSpot’s blog manager, talked to Google’s chief blogger, Karen Wickre about corporate blogging, and the...
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5 Types of Presentations You’ll Find at Blog Indiana 2010
5 Types of Presentations You’ll Find at Blog Indiana 2010 I’ve been Blog Indiana 2010and attended several of the presentations here. Our sessions tend to be the same kind of presentation, although they...
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3 Reasons and 6 Steps To Keep Your Microsites
3 Reasons and 6 Steps To Keep Your Microsites Sean X Cummings, the director of marketing for Ask.com, made a rather bold, but completely wrong*, argument in his recent post “3 Reasons To Ditch Your...
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Ignore the ROI of Social Media
Ignore the ROI of Social Media That’s right. Ignore it completely. It’s stupid. It’s a stall tactic. “What’s the ROI?” is often a cop-out question asked by people who don’t really want to do or...
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Who Should Sponsor Your Blog?
Who Should Sponsor Your Blog? Should you have a sponsor for your blog? Is it worth the effort? Or are you selling out your soul by accepting filthy lucre for a company to have a say in your blog’s...
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Blogging and eCommerce: Guest Post by Lloyds of Indiana
Blogging and eCommerce: Guest Post by Lloyds of Indiana My partner, Paul Lorinczi, left Professional Blog Service in 2013 and went to work for Lloyds of Indiana, a former client of ours. I’m pleased to...
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How to Get Discovered by Brands (GUEST POST)
How to Get Discovered by Brands (GUEST POST) This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf, a tool that ensures that brands connect...
View ArticleA Year in Review
A Year in Review Professional Blog Service started a year ago out of Indy Associates to assist companies in generating content they need for most of their Internet marketing activity. While at Indy...
View ArticleUnderstand Your Content Marketing ROI
Understand Your Content Marketing ROI I was asked recently about content marketing ROI, specifically around blogging and email marketing. I’m a big believer in the importance of content marketing over...
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