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A Year in Review

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A Year in Review

Professional Blog Service started a year ago out of Indy Associates to assist companies in generating content they need for most of their Internet marketing activity.

While at Indy Associates, we always recommended blogging as a good Search Engine Optimization (SEO) strategy. With the popularity of social media sites like Linkedin, Facebook and micro-blogging service Twitter, the strategy has become even more important. The challenge for most of our customers was the blog content generation. Most companies do not have trained content writers that are able to develop conversational blog content, while writing for the search engines. Most important, many of clients have great ideas with no time to share them.

So, what have we learned in 2009?

Most companies still do not have the resources, or the time to write their own content.

2009 saw the unemployment rate hit 10% in November. It was reported that many companies laid off many in their workforce leaving those left behind with more work to do and little time to get it done. The last thing on anyone’s mind is getting blog content written, even though everyone agrees that marketing is still important in a down economy.

Blogging and Social Media continue to evolve from AOL of the 90s to Facebook, Linkedin, and Twitter heading into a new decade.

“Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all Internet time, according to a Nielsen report published in March of this year, “Global Faces and Networked Places.” These numbers keep rising as the year progresses. By 2012, IBM predicts that globally, a quarter of the global population will be using social media in some form.

Results still matter to most companies.

Learning how to play in social media is one thing. Getting people to interact with you is another. Your clients may or may not interact with you through social media. The challenge for all companies is finding out which ones they should engage. You may be able to sell like Dell, or respond to customer complaints like Southwest Airlines and Jet Blue Airlines have done. (Note to my former colleagues at American Airlines – take note!). Either way, Social Media and Blogging is measurable in some way depending on the strategic approach you take with it.

There are great tools like Yahoo Analytics (shameless plug as we are a Yahoo Analytics consultant). Radian6 and Scoutlabs can track who’s talking about you, and help you decide whether to act on the positive or negative media being generated.

We predict that 2010 will be the year of results with blogging and social media. In a nutshell, you are doing it to build your marketing list, or to generate interest in your products or services. To succeed, you will need:

  1. An understanding of how your market uses blogging and social media, if at all
  2. A plan to participate
  3. Execution and commitment to the plan
  4. Measurement of the results over the course of the year, not a month

If you can learn how to do it before your competition, you win. It will take them 12 months just to figure out what you have done.

Happy New Year from Professional Blog Service

Pro Blog Service - Blogging, content marketing, social media marketing


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